Les Echos.fr – « Robot Portrait of the Digital Manager »
For executives, digitizing business processes is no longer enough. The stakes are now primarily cultural.
Uberisation of the economy, data management, disintermediation of the customer relationship … It’s not enough to say that digital is revolutionizing business models. It also upsets the hierarchical models. Amazon, Uber, Airbnb, BlaBlaCar have upset in a few years models firmly installed. Faced with these “unicorns”, the traditional actors have, at first, simply “digitized” their processes. Necessary but insufficient answers to an issue that is not only technical, but cultural. How to manage this cultural revolution taking into account internal resistance and reluctance to change? Can we draw the robot portrait of the digital manager?[Read more]